Electronic Arts
Electronic Arts
Where it lives
Internship
Internal Tools
Data Visualization
Timeline
4 MONTHS
Where it lives
Internship
Internship
Internship
Internal Tools
Internal Tools
Internal Tools
Data Visualization
Data Visualization
Data Visualization
Timeline
4 MONTHS
Redesigning EA’s internal data tools to improve usability and engagement across game development teams.
/ TOOLS
Figma Miro Slack
TEAM
Music & Sound
/ WHAT I DID
Heuristic UX Audit User Testing User Feedback Documentation Wireframing & Prototyping Dev Handoff
Overview
During my internship at EA, I redesigned three major internal tools that support cross-functional users. My work ranged from helping data scientists catch anomalies to giving tech leads clearer insights into developer tool usage, turning complex systems into interfaces that are intuitive and actionable.
Challenge
EA’s internal ecosystem runs on dozens of tools for data, development, and production. Many of these tools were built without dedicated UX support, resulting in overwhelming interfaces, low adoption, and inefficient workflows.
Approach
As the sole Product Design Intern on the Data & Insights team, I focused on identifying usability issues, improving visual clarity and designing scalable interfaces. I collaborated closely with a small team of PMs, developers, and my design mentor to balance user needs, business goals, and technical feasibility, all while keeping things consistent with EA’s design system.
/ Project Snapshot
What My Projects Were All About
/ Project Snapshot
What My Projects Were All About
/ Project Snapshot
What My Projects Were All About
/ Project Snapshot
What My Projects Were All About
Qualis
Simplified a complex rule-definition flow so non-technical users could configure rules independently, helping EA replace a third-party tool and save ~$500K/year.
Qualis
Simplified a complex rule-definition flow so non-technical users could configure rules independently, helping EA replace a third-party tool and save ~$500K/year.
Qualis
Simplified a complex rule-definition flow so non-technical users could configure rules independently, helping EA replace a third-party tool and save ~$500K/year.
Qualis
Simplified a complex rule-definition flow so non-technical users could configure rules independently, helping EA replace a third-party tool and save ~$500K/year.
SSA Portal
Redesigned navigation and core workflows to make data setup clearer and faster for PMs and data scientists using a new Batch Ingestion API.
SSA Portal
Redesigned navigation and core workflows to make data setup clearer and faster for PMs and data scientists using a new Batch Ingestion API.
SSA Portal
Redesigned navigation and core workflows to make data setup clearer and faster for PMs and data scientists using a new Batch Ingestion API.
SSA Portal
Redesigned navigation and core workflows to make data setup clearer and faster for PMs and data scientists using a new Batch Ingestion API.
Dev Observability Dashboard
Created a scalable dashboard to help technical leads monitor tool performance and developer efficiency across Battlefield’s 1,000+ developers.
Dev Observability Dashboard
Created a scalable dashboard to help technical leads monitor tool performance and developer efficiency across Battlefield’s 1,000+ developers.
Dev Observability Dashboard
Created a scalable dashboard to help technical leads monitor tool performance and developer efficiency across Battlefield’s 1,000+ developers.
Dev Observability Dashboard
Created a scalable dashboard to help technical leads monitor tool performance and developer efficiency across Battlefield’s 1,000+ developers.
/ The Process
My Design Approach
/ The Process
My Design Approach
/ The Process
My Design Approach
/ The Process
My Design Approach
Even though each project had its own audience, constraints, and level of complexity, my process stayed consistent across all three. At the end of the day, the core challenge was always the same: make the experience clearer, faster, and easier for the people using it.
Even though each project had its own audience, constraints, and level of complexity, my process stayed consistent across all three. At the end of the day, the core challenge was always the same: make the experience clearer, faster, and easier for the people using it.
Even though each project had its own audience, constraints, and level of complexity, my process stayed consistent across all three. At the end of the day, the core challenge was always the same: make the experience clearer, faster, and easier for the people using it.
Even though each project had its own audience, constraints, and level of complexity, my process stayed consistent across all three. At the end of the day, the core challenge was always the same: make the experience clearer, faster, and easier for the people using it.
Heuristic Evaluation & Documentation
I started each project by auditing the existing experience and reviewing user feedback to understand where people were getting stuck. I tagged issues by severity and effort to implement, which helped me and my team prioritize design updates based on impact.
Heuristic Evaluation & Documentation
I started each project by auditing the existing experience and reviewing user feedback to understand where people were getting stuck. I tagged issues by severity and effort to implement, which helped me and my team prioritize design updates based on impact.
Heuristic Evaluation & Documentation
I started each project by auditing the existing experience and reviewing user feedback to understand where people were getting stuck. I tagged issues by severity and effort to implement, which helped me and my team prioritize design updates based on impact.
Heuristic Evaluation & Documentation
I started each project by auditing the existing experience and reviewing user feedback to understand where people were getting stuck. I tagged issues by severity and effort to implement, which helped me and my team prioritize design updates based on impact.
“The documentation was really helpful. It made it easy for me to understand user pain points and turn them into Jira tickets for our team to prioritize and implement improvements.”
“The documentation was really helpful. It made it easy for me to understand user pain points and turn them into Jira tickets for our team to prioritize and implement improvements.”
“The documentation was really helpful. It made it easy for me to understand user pain points and turn them into Jira tickets for our team to prioritize and implement improvements.”
“The documentation was really helpful. It made it easy for me to understand user pain points and turn them into Jira tickets for our team to prioritize and implement improvements.”
Ron Filloon
/ sr. product manager, data platform
Wireframing, Mockups & Iteration
I explored both ambitious restructures and smaller, targeted improvements, then brought these options to developers and PMs to discuss feasibility and user impact. Together, we aligned on the simplest solution that still addressed the core user problem, allowing us to deliver within timelines without sacrificing usability. The strongest directions were then translated into clickable prototypes for user testing and further iteration.
Wireframing, Mockups & Iteration
I explored both ambitious restructures and smaller, targeted improvements, then brought these options to developers and PMs to discuss feasibility and user impact. Together, we aligned on the simplest solution that still addressed the core user problem, allowing us to deliver within timelines without sacrificing usability. The strongest directions were then translated into clickable prototypes for user testing and further iteration.
Wireframing, Mockups & Iteration
I explored both ambitious restructures and smaller, targeted improvements, then brought these options to developers and PMs to discuss feasibility and user impact. Together, we aligned on the simplest solution that still addressed the core user problem, allowing us to deliver within timelines without sacrificing usability. The strongest directions were then translated into clickable prototypes for user testing and further iteration.
Wireframing, Mockups & Iteration
I explored both ambitious restructures and smaller, targeted improvements, then brought these options to developers and PMs to discuss feasibility and user impact. Together, we aligned on the simplest solution that still addressed the core user problem, allowing us to deliver within timelines without sacrificing usability. The strongest directions were then translated into clickable prototypes for user testing and further iteration.
User Research & Feedback
User Research & Feedback
User Research & Feedback
User Research & Feedback
I tested designs with both “fresh eyes” and power users, observing how each group navigated without guidance to avoid bias. Watching how they explored helped me spot where people got lost and how their workflows differed. Their feedback helped me rethink hierarchy and navigation and directly influenced which ideas we refined or cut.
I tested designs with both “fresh eyes” and power users, observing how each group navigated without guidance to avoid bias. Watching how they explored helped me spot where people got lost and how their workflows differed. Their feedback helped me rethink hierarchy and navigation and directly influenced which ideas we refined or cut.
I tested designs with both “fresh eyes” and power users, observing how each group navigated without guidance to avoid bias. Watching how they explored helped me spot where people got lost and how their workflows differed. Their feedback helped me rethink hierarchy and navigation and directly influenced which ideas we refined or cut.
I tested designs with both “fresh eyes” and power users, observing how each group navigated without guidance to avoid bias. Watching how they explored helped me spot where people got lost and how their workflows differed. Their feedback helped me rethink hierarchy and navigation and directly influenced which ideas we refined or cut.
Collaboration with Developers
Looping developers into design conversations early helped us flag feasibility concerns, especially around PowerBI’s limitations, and kept implementation smooth. Working closely with them also taught me how to document handoff-ready designs and prioritize what was truly essential versus just “nice to have.”
Collaboration with Developers
Looping developers into design conversations early helped us flag feasibility concerns, especially around PowerBI’s limitations, and kept implementation smooth. Working closely with them also taught me how to document handoff-ready designs and prioritize what was truly essential versus just “nice to have.”
Collaboration with Developers
Looping developers into design conversations early helped us flag feasibility concerns, especially around PowerBI’s limitations, and kept implementation smooth. Working closely with them also taught me how to document handoff-ready designs and prioritize what was truly essential versus just “nice to have.”
Design Systems & Consistency
All designs followed EA’s internal sticker sheet and Google’s Material Design. I learned how to work within the constraints of a design system while still improving clarity. Knowing when to reuse patterns and when to thoughtfully customize components for new use cases helped the tools feel cohesive.
Design Systems & Consistency
All designs followed EA’s internal sticker sheet and Google’s Material Design. I learned how to work within the constraints of a design system while still improving clarity. Knowing when to reuse patterns and when to thoughtfully customize components for new use cases helped the tools feel cohesive.
Design Systems & Consistency
All designs followed EA’s internal sticker sheet and Google’s Material Design. I learned how to work within the constraints of a design system while still improving clarity. Knowing when to reuse patterns and when to thoughtfully customize components for new use cases helped the tools feel cohesive.
Design Systems & Consistency
All designs followed EA’s internal sticker sheet and Google’s Material Design. I learned how to work within the constraints of a design system while still improving clarity. Knowing when to reuse patterns and when to thoughtfully customize components for new use cases helped the tools feel cohesive.
/ Signing Off!
Final Thoughts
/ Signing Off!
Final Thoughts
/ Signing Off!
Final Thoughts
/ Signing Off!
Final Thoughts
💬 The power of communication
A lot of the job in design is explaining your thinking clearly so others can build on it. Working closely with PMs and developers helped me connect design choices to real user problems, which reduced friction and made the impact of UX feel tangible.
👩🏻💻 Designing for others
I designed internal tools for engineers and data analysts; users I couldn’t personally relate to. That pushed me to rely on research, interviews and validation instead of intuition, which strengthened my ability to design thoughtfully even when I couldn’t rely on lived experience.
👀 What’s next?
Working on EA’s internal tools gave me a behind-the-scenes look at how games are made and the care that goes into supporting the teams behind them. It also helped me realize I’m most energized by user-facing products, especially ones I can relate to and use myself. In my next role, I’d love to work on products where I can stay close to the user and feel genuinely invested in what I’m building.
💬 The power of communication
A lot of the job in design is explaining your thinking clearly so others can build on it. Working closely with PMs and developers helped me connect design choices to real user problems, which reduced friction and made the impact of UX feel tangible.
👩🏻💻 Designing for others
I designed internal tools for engineers and data analysts; users I couldn’t personally relate to. That pushed me to rely on research, interviews and validation instead of intuition, which strengthened my ability to design thoughtfully even when I couldn’t rely on lived experience.
👀 What’s next?
Working on EA’s internal tools gave me a behind-the-scenes look at how games are made and the care that goes into supporting the teams behind them. It also helped me realize I’m most energized by user-facing products, especially ones I can relate to and use myself. In my next role, I’d love to work on products where I can stay close to the user and feel genuinely invested in what I’m building.
💬 The power of communication
A lot of the job in design is explaining your thinking clearly so others can build on it. Working closely with PMs and developers helped me connect design choices to real user problems, which reduced friction and made the impact of UX feel tangible.
👩🏻💻 Designing for others
I designed internal tools for engineers and data analysts; users I couldn’t personally relate to. That pushed me to rely on research, interviews and validation instead of intuition, which strengthened my ability to design thoughtfully even when I couldn’t rely on lived experience.
👀 What’s next?
Working on EA’s internal tools gave me a behind-the-scenes look at how games are made and the care that goes into supporting the teams behind them. It also helped me realize I’m most energized by user-facing products, especially ones I can relate to and use myself. In my next role, I’d love to work on products where I can stay close to the user and feel genuinely invested in what I’m building.
💬 The power of communication
A lot of the job in design is explaining your thinking clearly so others can build on it. Working closely with PMs and developers helped me connect design choices to real user problems, which reduced friction and made the impact of UX feel tangible.
👩🏻💻 Designing for others
I designed internal tools for engineers and data analysts; users I couldn’t personally relate to. That pushed me to rely on research, interviews and validation instead of intuition, which strengthened my ability to design thoughtfully even when I couldn’t rely on lived experience.
👀 What’s next?
Working on EA’s internal tools gave me a behind-the-scenes look at how games are made and the care that goes into supporting the teams behind them. It also helped me realize I’m most energized by user-facing products, especially ones I can relate to and use myself. In my next role, I’d love to work on products where I can stay close to the user and feel genuinely invested in what I’m building.
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